Clinic team Landing page preview for Life Money Co First finished Life Money Co image ad Second finished Life Money Co image ad Deliverables below

Prepared for Adam Faulkner

We researched Life Money Co.Here's what we found, and what we built to help you grow:

Established authority
The current homepage says Life Money Co specialises in supporting SMSF trustees
Your edge
The published methodology begins with life goals before financial objectives. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
Life Money Co
Sponsored
Your SMSF should support the life ahead. See how comprehensive advice connects the fund to your wider retirement plan.
Replace retirement hope with a plan ad creative
LIFEMONEYCO.COM.AU
"Hoping" you'll have enough saved for retirement?
Comprehensive SMSF advice from Life Money Co.
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Life Money Co
Sponsored
Bring your SMSF, income needs and wider financial position into one plan before making the next decision.
The guessing game versus a retirement plan ad creative
LIFEMONEYCO.COM.AU
Which retirement are you heading toward?
Goals-first financial and SMSF advice.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Your SMSF should fund a life

An SMSF can give you more control. It can also become another job. The statements, investment questions and separate professional conversations keep arriving, while the reason you built the fund gets pushed aside. Life Money Co starts with the life you want, then works out how your SMSF and wider financial position can support it. Hit the link to see the comprehensive advice process and request an SMSF advice call.

Angle 2: One decision touches the wider plan

Change one retirement assumption and the next questions appear quickly. That raises questions about the income you'll need, whether the investment approach still fits, what sits outside the fund, and how your protection and estate arrangements align. Comprehensive SMSF advice looks at those connected decisions, not just the account in isolation. Hit the link to see what Life Money Co covers, then request a call if you want to discuss your situation.

Angle 3: Accountant and adviser answer different questions

Trustee: My accountant already handles the SMSF. Partner: The annual work, yes. But who checks whether the fund still fits what we want? Trustee: Does that replace the accountant? Adviser: No, because accounting and personal advice answer different questions. We can start with your goals, review the wider position and coordinate with the professionals you already use. Hit the link to see the process and request an SMSF advice call.

Angle 4: See the plan move

Move the retirement date and the whole picture deserves another look, including income needs, contributions, investment timing, insurance and estate plans. The screen shows which assumptions need proper advice before you make the decision, without predicting what the numbers will do. Life Money Co provides comprehensive SMSF advice around the life you're planning. Hit the link to see the approach and request a call.

Angle 5: Put the disconnected pieces on one page

Four decisions.

One life.

Your SMSF should not be planned in isolation.

Life Money Co connects the fund to your wider financial position.

See the comprehensive advice process.

Request an SMSF advice call.

Long-Form Explainer Video Script 1 complete script

Use your SMSF to build the retirement and life you actually want

If you have an SMSF, the point isn't to collect more paperwork or spend your evenings thinking about investment structures. The fund should help support the life you're working toward.

Life Money Co provides comprehensive SMSF advice for Australians who want their super, investments and wider financial position working from the same plan.

If that's what you're looking for, complete the short form below this video. Depending on your answers, you may be invited to book a call with the team.

The call gives you a place to explain what you want your money to make possible, how your SMSF works today and which decisions are getting harder to make on your own.

Perhaps you're thinking about retirement, reviewing your investment approach or working out whether your current fund still fits. Estate-planning questions may include, insurance decisions or debt sitting elsewhere in your financial life. The advice only works when those pieces are considered together.

That's why Life Money Co starts with your goals before getting into products or recommendations. The first phase defines the life goals you want to plan for. Next, the team works out how and when your finances can support those goals.

That sounds simple, but it changes the questions you ask.

You can start with the outcome before assessing an investment. The SMSF can then be reviewed alongside how it relates to your income, retirement plan, protection and estate arrangements.

Life Money Co specialises in working with SMSF trustees who are engaged, busy and comfortable delegating technical work to experts. The published comprehensive service can cover superannuation, investments, life insurance, estate planning, debt management, Centrelink benefits and aged care when those areas are relevant to the advice.

Once you approve the recommendations, the team can also manage the implementation and coordinate with accountants, solicitors, mortgage brokers or other professionals involved in your affairs. You still make the decisions without having to chase every moving part yourself.

An accountant may already completing the annual SMSF work. That's useful, but accounting and personal financial advice do different jobs. A comprehensive review asks whether the fund and the wider plan still support the goals you have now.

You may also want to keep control of your investments. Personal advice doesn't remove that control. It gives you a researched recommendation, an explanation of the trade-offs and a clearer basis for deciding what to do.

Changing advisers can feel disruptive, especially when your current arrangements have been in place for years. The call is a chance to explain what you already have and ask what a review would involve. If further work looks useful, the team can explain the scope and fees before you decide whether to proceed.

There's no useful way to promise a particular return or say an SMSF is right for someone before understanding their circumstances. The value of the advice is in making the relevant assumptions visible, testing the options and giving you a plan you can review as life changes.

That review is useful because retirement rarely arrives as one clean date. Work may slow down gradually. Spending can change. Family support, health costs or a property decision may alter what you need from the fund.

A good plan won't pretend to predict every one of those events. It should show you what the current strategy assumes, which decisions deserve attention now and what should be reviewed later.

The call is best suited to someone who wants personal advice, is prepared to share the information needed to make it personal and cares about how the SMSF fits into the rest of life. It won't suit someone looking for a guaranteed result, a product selected before the goals are understood or a shortcut around trustee responsibilities.

If that sounds like the kind of work you need, complete the form below this video and answer each question as accurately as you can.

Your answers help the team understand your current SMSF position, what you want to achieve and whether a call is the right next step. Depending on what you tell us, you may be invited to choose a time.

Use the form below to start the review. Life Money Co can then help you work out how your SMSF, investments and wider financial plan can support the retirement and life you want.

Confirmation Page Video Scripts 5 scripts
Video 1: Thanks for booking

Thanks for booking a call with Life Money Co.

On the call, we'll ask about your current SMSF, the financial decisions you're considering and what you want your money to make possible over time.

You don't need to prepare a technical brief. If you have a recent fund statement or a short list of questions, keep those nearby.

We'll listen first and explain which areas may deserve a closer look. If further advice looks useful, we'll talk through the process and what happens from there.

We'll also send you a few short emails before the call. Watch the clips below so we can spend more of the call on your circumstances.

We look forward to speaking with you.

Video 2: The accountant and adviser roles

Your accountant and financial adviser do different work.

Accounting covers records, reporting and tax obligations. Personal financial advice considers whether the SMSF and the investments inside it suit your goals, circumstances and wider financial position.

Bring your existing arrangements to the call. We can discuss what's already covered and where a more comprehensive review may help.

Video 3: Keeping control of your investments

No. Advice should give you a clearer basis for making decisions, not take those decisions away from you.

We explain the recommendations, the reasons behind them and the trade-offs involved before asking for your approval.

You can use the call to ask how that process works and how involved you remain at each stage.

Video 4: The comprehensive SMSF advice scope

It starts with your goals and your current SMSF, then looks at the areas that affect the same plan.

That may include superannuation, investments, insurance, estate planning, debt or retirement income, depending on your circumstances.

The aim is to stop each decision being handled in isolation when it affects the same life and retirement plan.

Video 5: What happens after the call

The call helps us understand your situation and the questions you want answered.

If further advice looks useful, the team can explain the recommended scope, the information required and the fees before you decide whether to proceed.

Personal recommendations only come after the proper discovery and advice process.

Pre-Appointment Email Sequence 5 emails
Email 1: **Subject:** Your SMSF advice call is booked


Hi,

Thanks for booking a call with Life Money Co.

We'll use the call to understand your current SMSF, the decisions you're considering and what you want your money to make possible over time.

You don't need to prepare a formal plan. If you have a recent fund statement or a short list of questions, keep those nearby.

Speak soon,

Life Money Co

Email 2: **Subject:** What has changed since your SMSF was last reviewed?


Hi,

Before the call, think about what has changed since your SMSF was set up or last reviewed.

Retirement may be closer. Your income needs may have shifted. An investment decision, family change or estate-planning question may now affect the same plan.

Those changes help us work out which questions deserve attention first.

Life Money Co

Email 3: **Subject:** Your accountant and adviser answer different questions


Hi,

Your accountant's annual SMSF work remains important.

Personal financial advice has a different job. It considers whether the fund, investments and connected financial decisions still suit your goals and circumstances.

Bring the arrangements you already have to the call. We can discuss what's covered now and where a wider review may be useful.

Life Money Co

Email 4: **Subject:** You can keep control and still ask for help


Hi,

Many SMSF trustees value control. Getting advice doesn't mean handing every decision to somebody else.

A sound advice process explains the recommendation, the reasons behind it and the trade-offs before you decide whether to proceed.

Use the call to ask how Life Money Co approaches that process and how involved you remain.

Life Money Co

Email 5: **Subject:** A simple checklist for the call


Hi,

Keep three things in mind for our call:

What do you want your money to help you do?

Which SMSF or retirement decisions feel unclear today?

What has changed since the current arrangements were put in place?

That's enough to begin. If further advice looks useful, the team can explain the scope, information required and fees before you decide whether to continue.

Life Money Co

Broadcast Emails 5 emails
Email 1: **Subject:** Has your SMSF become another job?


Hi,

An SMSF can give you more control. It can also add a steady stream of technical decisions.

Statements arrive. Investment questions pile up. Your accountant, adviser and other professionals may each hold a different part of the picture.

The fund exists to help your money support the life ahead.

Life Money Co starts with those goals, then considers how the SMSF and wider financial position can support them.

If your fund feels disconnected from the life ahead, request an SMSF advice call.

Life Money Co

Email 2: **Subject:** One changed date can affect the whole plan


Hi,

Suppose you want to slow down at work earlier than expected.

That decision can affect income needs, contribution plans, investment timing and the role of assets outside the SMSF. It may also change which protection or estate-planning questions deserve attention.

Changing one assumption doesn't create an automatic answer. It shows why the fund should be reviewed as part of the wider plan.

Life Money Co provides comprehensive SMSF advice for Australians who want those connected decisions considered together.

Request a call if you want to discuss what has changed for you.

Life Money Co

Email 3: **Subject:** My accountant already handles the SMSF


Hi,

That annual work is important. It covers the records, reporting and tax obligations that keep the fund operating properly.

Personal advice answers a different question: does the current fund and investment approach still fit your goals, circumstances and wider financial position?

The two roles can work together. Life Money Co can also coordinate with the accountants, solicitors and other professionals involved after you approve the advice.

If the annual work is covered but the forward plan is unclear, request an SMSF advice call.

Life Money Co

Email 4: **Subject:** Comprehensive advice doesn't mean losing control


Hi,

Engaged SMSF trustees often want two things at once: specialist help with the technical work and control over important decisions.

Those goals can coexist.

An advice process should explain what's recommended, why it's recommended and the trade-offs involved. You decide whether to approve the implementation.

The value is a clearer basis for making the decision, with fewer disconnected pieces to coordinate yourself.

See how Life Money Co approaches comprehensive SMSF advice and request a call if the model fits what you need.

Life Money Co

Email 5: **Subject:** Start with the life, then work back to the fund


Hi,

A review doesn't need to start with products or a prediction about markets.

Start with the life you want your money to support. Then name the decisions that stand between the current position and that goal.

That may include the SMSF, investments, retirement income, protection, debt or estate arrangements. The relevant scope depends on your circumstances.

Life Money Co's published methodology begins with life goals before working through the financial path.

If that's how you want to approach your SMSF, request a call with the team.

Life Money Co

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.